Ancasta Appoint a New Marketing Director

06th Aug 2013

We are absolutely thrilled to have secured the acknowledged Marketing expertise of Will Blair, who has been appointed as our Group’s Marketing Director.

Taking on the responsibility of promoting every subsidiary of the Ancasta Group including Hamble Yacht Services will be no small feat, but Will has arrived armed with the necessary expertise and experience, which leaves us in no doubt that he will take both Ancasta and HYS in a very positive, exciting and new direction.

Will Blair’s extensive Marketing background has seen his leadership skills take him to the pinnacle of results based success and notably, part of that success was the eleven years he dedicated to the unquestionable fortunes of Fat Face. The internationally renowned lifestyle retail brand were boasting 12 stores and an approximate turnover of £13 million p/a when Will joined the team.  Having started as the Events Manager, Will very quickly assumed the role of Marketing Manager and when he left, the companies’ portfolio consisted of 120 stores, a successful online proposition and an annual turnover of approximately £130 million.  For the past three years he has spear headed the marketing behind Go Ape Ltd, the UK’s leading adventure brand.  Again, Will’s judgement and marketing proficiency proved most fortuitous and last year ‘Go Ape’ celebrated their most profitable year to date, welcoming over half a million visitors to swing through the trees at Go Ape in 2012!

Will Blair can be contacted at the following…

DDI: +44 (0)2380 450 008
Email: willblair@ancasta.com