Sanlorenzo opens new London showroom
61 Park Lane, Mayfair
We are delighted to share with you that Sanlorenzo has opened a new London showroom, strengthening its presence in the capital and offering clients a private consultation space on Park Lane in Mayfair.
The opening was attended by Massimo Perotti, Executive Chairman of Sanlorenzo, underlining the strategic importance of London and the UK market within the company’s long-term global vision.
“London has always been one of the great international centres of culture, design and influence. Establishing a presence in Mayfair allows us to engage more closely with owners and clients who share our vision of yachting as a form of personal expression shaped through design, craftsmanship and innovation.
“With its rich maritime heritage, proud yachting culture and international community, the UK market remains strategically important for Sanlorenzo and we look to its future with great confidence.”
–Massimo Perotti.
A Private Space for Sanlorenzo Owners
Located in the heart of Mayfair, the new showroom boasts a refined environment where clients can explore the Sanlorenzo world and begin the creative journey of shaping their yacht. The space offers a private consultation setting where owners, charter clients and prospective buyers can discover the Sanlorenzo and Bluegame ranges, review design concepts and engage with the shipyard’s distinctive approach to made-to-measure yacht building.
Growing Demand for Sanlorenzo Yachts in the UK
This exclusive showroom is in response to the growing demand for Sanlorenzo Yachts among UK owners. Sanlorenzo Yachts UK, part of the Ancasta Group, became the shipyard’s exclusive representative in 2020. Since then, the team has commissioned nearly thirty yachts across the Sanlorenzo Group, with more than 95 per cent of owners new to the brand.
Demand has been particularly strong for the shipyard’s signature SL planing line, including the SL96A, which features Sanlorenzo’s patented asymmetric layout – an architectural innovation that redefines onboard space and strengthens the connection between interior and sea.
Sanlorenzo London complements Sanlorenzo Yachts UK’s existing base in Swanwick, Southampton, strengthening the brand’s presence in the United Kingdom and providing a central London destination for owners, clients and partners.
“The opening of our Mayfair showroom marks an important step in bringing the Sanlorenzo experience closer to our clients in the UK and Ireland. London is a more central meeting point for inherently busy owners and now a place where the conversations that shape future yachts can begin.
“For many clients, the journey into the Sanlorenzo world starts with charter, before evolving into a highly personal ownership experience. This new space allows us to introduce clients to the brand, its philosophy and its approach to bespoke yacht building in an environment that reflects the same level of design, craftsmanship and attention to detail that defines every Sanlorenzo yacht.”
– Nick Hatfield, Managing Director, Sanlorenzo Yachts UK
Strong Performance for Sanlorenzo
The opening of the London showroom also comes at a moment of sustained momentum for Sanlorenzo. In 2025, the Group generated over €960 million in revenue from new yachts, with order intake approaching €1 billion, reflecting strong global demand for the shipyard’s bespoke yacht and superyacht ranges. This continued growth is driven by Sanlorenzo’s distinctive design-led philosophy and its expanding portfolio of innovations, from the flagship 74Steel to the heritage-inspired SHE.
Founded in 1958 in Tuscany, and now operating from six shipyards across Italy, Sanlorenzo has grown into one of the most design-driven shipyards in the global yachting industry. Each yacht is built to the specific vision of its owner, developed in collaboration with leading architects and designers and distinguished by the shipyard’s architectural approach to space, light and connection with the sea.
Discover More
Sanlorenzo Yachts UK is the exclusive representative of Sanlorenzo and Bluegame in the United Kingdom and Ireland and is part of the Ancasta Group.
Contact the expert team at Sanlorenzo Yachts UK to start your creative journey:
