Beneteau Celebrates 140 Years of Innovation
1884 - 2024
Founded in 1884 by Benjamin Beneteau, Beneteau celebrates its 140th anniversary.
The company’s long boat building heritage traces back to Quai des Greniers, where Benjamin Beneteau crafted fishing boats with a keen eye for performance. Through wars, industry shifts, and family transitions, Beneteau pioneered the recreational fishing boat market, leading to the development of the brand’s iconic ranges and participation in a burgeoning leisure cruising and sail racing scenes. Collaborations, expansions, and acquisitions followed, shaping the Group into the diverse entity it is today, encompassing renowned brands like Jeanneau, Prestige, and Lagoon.
Ancasta has proudly served as a premier dealer for the Beneteau Group, for over 35 years, offering new and used Beneteau yachts for sale, and delivering exceptional service to British customers in the UK and overseas. Over the years, Ancasta’s partnership with Beneteau has flourished, offering a seamless blend of innovative products and comprehensive after-sales support.
The Beneteau Story
1884 - Fishing Boats Built for Speed
Established in 1884, Beneteau was founded by Benjamin Beneteau building sail fishing boats in Saint-Gilles-Croix-de-Vie, a quaint fishing village nestled along the Vendée coastline in France. Beneteau’s boats were designed to be fast, enabling skippers to transport their catch back to port ahead of the competition and secure the best price. Beneteau also pioneered the region’s first engine-powered fishing boat. This focus on speed and performance paved the way for Beneteau’s future pursuit for innovation.
1965 - Recreational Fishing Boat Range
Following two wars, numerous challenges, and transitions across multiple family members, Benjamin Beneteau’s grandchildren Annette Bénéteau Roux and her brother André Bénéteau introduced a line of fibreglass recreational fishing boats. The company’s inaugural range, spanning from 3.6 to 5.8 meters, emerged in the late 1960s, and made its debut at the Paris Boat Show in 1965. This pivotal event facilitated formal orders and the first dealer partnerships were established.
1970s - Investment and Expansion
During the early 1970s, Beneteau embarked on a phase of significant investment and expansion, underscoring its commitment to progress and innovation. A state-of-the-art manufacturing facility was built, and the workforce size increased. Furthermore, the company welcomed fresh talent in the form of architects and boat builders, injecting renewed creativity and expertise into its operations. This led to the launch of the iconic Beneteau First series, and the Antares motorboat range. Beneteau remained firmly rooted as a family-run enterprise, preserving its heritage and values while embracing modernisation and growth.
1980s – Award Winning Race Boats
As boating continued to surge in popularity and the competitive racing scene evolved, Beneteau became deeply entrenched in this evolving new market. The boating community recognised Beneteau’s commitment to excellence, leading to an extensive collection of awards and honours for its efforts. Amidst this era of growth and recognition, the 1980s emerged as a pivotal period for Beneteau, characterised by a strategic focus on brand building and the expansion of its dealership network.
1990s – Sail Cruising Evolution
In the late 1980s and early 1990s, Beneteau launched its Oceanis cruising range. The acclaimed First series was also revived, and the one-design Figaro class was born. These moves demonstrated Beneteau’s commitment to innovation and excellence in sailing, offering a diverse range of vessels - sail and power - tailored to meet the evolving needs of sailors worldwide.
2000’s - Brand Portfolio Grows
Despite facing global economic challenges, Beneteau made strategic moves by introducing CNB Yachts and venturing into the mobile home market with IRM. Additionally, the brand strengthened its position by purchasing longtime rival, Jeanneau. The year 2008 marked another significant milestone with acquisition of the prestigious Italian brand Monte Carlo Yachts and Prestige became a separate brand, cementing its position in the luxury motor yacht market. By now, Beneteau Group had established a formal board, primarily composed of family members, and further acquisitions resulted in a diversified portfolio of brands, including Beneteau, Jeanneau, Prestige, CNB, Lagoon, O’Hara, I.R.M, BH, Four Winns, Glastron, Wellcraft, Scarab, and Monte Carlo Yachts.
2010s – Revival of the First Line
In response to changing market preferences in the mid-2010s, Beneteau’s Annette Roux spearheaded efforts to rejuvenate the First line. By acquiring Seascape in 2017, Beneteau was able to accelerate their sportsboat offering and revitalise the First brand. This resulted in the release of the First Yacht 53 in 2019, and, addressing the need for a bridging model, Beneteau developed the award-winning First 36, blending modern design with lightweight construction. The market responded positively, with orders exceeding expectations.
2020s – An Ever-Growing Portfolio
Beneteau’s unwavering commitment to delivering exceptional vessels tailored to the diverse needs of sailing enthusiasts led to the introduction of several new boat models in the early 2020s. Notable releases included the Beneteau Gran Turismo 41 and Beneteau Gran Turismo 45, which aimed to enhance seaworthiness and onboard comfort, the new Beneteau Oceanis Yacht 60 that oozes elegance and sophistication, and the Beneteau Swift Trawler 48 that delivers practicality and seaworthiness in abundance. The launch of the Beneteau First 44 bridged the gap between the Beneteau First 36 and Beneteau First 53, refining performance, elegance and comfort, and the Beneteau Oceanis 37.1 capitalised on innovative design to deliver greater volume and improved performance.
